The SEO audit is the first step in providing comprehensive SEO services. It is a thorough review and assessment of the current effectiveness of the important elements that affect strong organic search performance.
The Google algorithm has more than 200 unique considerations, and this audit covers most of those essential elements. These elements are grouped into three major review categories: Performance, Technical, and Quality.
Performance Elements
These factors influence the website’s effectiveness in generating organic search visibility, it’s ability to drive searchers from the SERPs to the appropriate web pages, and it’s success in converting those visits into customers or clients. Elements include, but not limited to, keyword footprint, organic rankings, total and organic search analytics, local SEO, backlinks, and a manual review of the site and it’s appearance in the SERPs.
Technical elements
As we covered in technical factors, these are factors that may impede the website’s performance. Adjustments to the development, programming, hosting, content hierarchy, or other aspects of the website can increase SEP performance exponentially. Elements include but are not limited to, crawl stats and errors, internal navigations and links, mobile friendliness, structured data, page speed, use of Javascript, and site security.
Quality elements
These extras increase the website’s engagement, interaction, and stickiness. Elements include, but are not limited to, images, video, content quality, thin or duplicate content, video, and social media integration.
With the completed SEO site audit you will be made fully aware of the strengths and opportunities of the website along with a prioritized list of action items for your development team to work with.
This SEO audit is an industry-leading deliverable that has been tested and refined over the last two decades through feedback and collaboration with amazingly sharp development teams, both in-house at big companies and in the agency environment. It was the foundational deliverable for the SEO program that I helped to build at Investis Digital, in which hundreds of clients benefitted and prospered during my time there.
The SEO site audit is the best place to begin. Find out today what is holding your website back from dominating the organic search engines.