Keyword mapping is the essential process of documenting all the keyword phrases currently covered by website content and identifying areas where new content should be created. This ensures that your site is effectively aligned with SEO goals and meets the search intent of your target audience.
Overview
Keyword mapping is the essential process of documenting all the keyword phrases currently covered by website content and identifying areas where new content should be created. This ensures that your site is effectively aligned with SEO goals and meets the search intent of your target audience.
What are the Benefits?
The Keyword Mapping deliverable offers four primary benefits:
- Clear Current Visibility:
By documenting the keywords each page currently ranks for, we gain insight into the queries that your content is already addressing. This visibility highlights existing strengths and reveals opportunities for further optimization. - Focused Keyword Targeting:
Each page is assigned a primary keyword phrase based on its content and purpose. This ensures that each page is optimized for the most relevant keyword, whether it aligns with the original target or requires a new approach. - Enhanced On-Page Optimization:
The keyword map provides a clear view of whether each page’s assigned keyword is effectively integrated. If there are gaps, we can make quick adjustments to refine the on-page optimization, aligning content with the theme of the keyword and the searcher’s intent for better relevance. - Prevention of Duplicate Topics:
Each page is assigned a specific category and topic, giving content creators a clear view of what topics have been previously covered. This prevents the creation of overlapping content, which search engines tend to penalize by either choosing one page at random to display or, in some cases, displaying none at all. Avoiding duplicate topics strengthens your site’s authority and helps ensure the best pages are shown to users.
By implementing keyword mapping, you gain a comprehensive understanding of your current keyword landscape, the insights to refine your SEO strategy, and a roadmap to guide future content creation. This foundational deliverable aligns your content efforts with SEO goals, setting your website up for greater visibility, relevancy, and growth in organic search.