Our Content Audit examines the effectiveness of your content from an SEO perspective.
Bill Gates once said, way back in the late 90’s that “content is king.” Drew Davis, keynote speaker and founder of Monumental Shift agency said, “content builds relationships, relationships build trust, and trust drives revenue.” Both of these have never been more true than they are today.
Content Needs to be a Priority
Google loves fresh content. They tend to favor bigger sites that publish content that searchers actually want to read – and those that do it often. Content freshness is even a factor built in to their algorithm.
Unfortunately, it is easy for a focus on writing new and valuable content to get lost in the shuffle of the many other activities that we can focus on each day. However, for the continued success of a website, few things are more important. Regardless of how a visitor finds their way to your webpage, whether by search engine, social media, offline advertising, or AI content such as ChatGPT or Jasper, they are going to formulate a decision on your brand immediately by the content that is delivered up to them.
If you have the “set it and forget it” mindset and haven’t updated your content in months or even years, this message is going to come through loud and clear. Visitors who are prospective customers or clients as well as search engines, want to see that the website is of high enough priority to the company to continue to publish content on topics that is of high quality, and addresses current and relevant topics.
The Content Audit
With this effort we will analyze the topics that your content is currently targeting and make sure that nothing of importance is missed. We will take it a step further by leveraging the Competitive Content Analysis to begin to plan out a content publishing calendar to ensure that we are continually adding valuable content to the site and on topics that will widen our organic search footprint.
Content Ideation
As we covered in the previous section, the Competitive Keyword Analysis is a great way to discover new topics and queries that our competitors are winning with. We can also do new keyword research to discover topics and ideas that no one is winning for yet.
Content Calendar
This is often one of the most valuable assets to a marketing team. Sifting through all of the marketing campaigns and ideation we can narrow down to a detailed plan and get buy-in from stakeholders. It aligns all parties on the plan and provides some accountability to ensure that there is new content hitting the website on a regular cadence. Search engines love regular publishers. When they see that there is fresh and new content every month will increase the authority and trust for our website within our vertical or location.
Content Creation
I will work with your team to find a solution to create and publish content on a regular basis. The audit, ideation, and calendar are no good if it doesn’t equate into actual publishing.
Rest assured that the quality of your content will help to formulate an immediate opinion of your company. If you are not sure of how your content is received by your website visitors, reach out and let’s get started unpacking that today with a Content Audit.