Every website and client has distinct goals, and their SEO strategy should reflect that uniqueness. Our onboarding process starts with a comprehensive assessment to ensure that our approach is tailored precisely to your needs and designed for impactful results.
We begin by evaluating all aspects of your current SEO program, including:
- Key strengths and areas for improvement to build on existing success
- Capabilities and expertise of your in-house team or managers
- Current performance in organic and overall search visibility
- Company goals, both short-term milestones and long-term vision
- Competitive landscape, analyzing main competitors’ performance for strategic insights
We will set a meeting to review all items included in the SOW and discuss the cadence for work. We will also set up recurring update meetings to ensure that a time is on the books for us to update each others on the latest happenings and ensure that nothing is missed. We will also align with any additional stakeholders who have a say in how the program is built and executed and should be kept in the loop.
The onboarding process is critical to set expectation on both sides. We are committed to long-term partnership that we believe will ultimately lead to organic search success for your team and organization.
Common questions regarding this step: