SEO: A Long-Term Strategy for Sustainable Success
Search engine optimization is a long-term strategy that requires ongoing testing, adjustments, and fine-tuning to achieve and maintain high performance.
If your current SEO approach is “set it and forget it,” your site may already be falling behind competitors who continuously optimize.
To keep your site competitive, I offer two key deliverables designed to enhance performance and expand organic search visibility on an ongoing basis:
Click Through Rate (CTR) Analysis
Using Google Search Console data, we analyze the impressions (number of times a page listing appears in search results) and click-throughs (number of times users click to visit your page). For pages with a low CTR, we make strategic adjustments to titles and meta descriptions to encourage more clicks.
Benefit: CTR analysis is a fast, effective way to increase organic traffic by making your listings more appealing to searchers. Optimized titles and descriptions can quickly boost search engine traffic and improve potential conversions and revenue.
Striking Distance
This approach targets high-priority pages that are close to ranking on page 1, specifically in positions 11–30 on Google. By analyzing these pages, we identify opportunities to improve SEO elements like metadata, header tags, internal linking, and content quality.
Benefit: Regularly reviewing and optimizing pages within striking distance can lead to long-term organic growth. This deliverable provides a comprehensive roadmap to elevate your most valuable content onto the first page, where it can drive the most impact.
Technical Site Review
Periodic technical reviews are essential to ensure that your site remains search-engine-friendly. We examine hosting, development, and programming elements to identify potential issues. This review is particularly valuable before a website redesign, as it helps prevent new issues from negatively affecting performance.
Benefit: A proactive technical review ensures your site remains optimized and avoids any hidden technical issues that could hinder SEO performance.
Consultation
I am available to join calls with your SEO team, developers, marketing team, and leadership—or even with other agencies or consultants you may work with—to support your long-term SEO goals and provide expert guidance as needed.
If you’ve made it through this section—thank you! I encourage you to take the next step and reach out to discuss your unique situation. Let’s put together a tailored plan that will help your organization excel in organic search and stay ahead of the competition.