Another strategy to expand your site’s organic visibility and overtake your competition is a Competitive Keyword Analysis. With this deliverable, we analyze the rankings that your site content is currently winning for and compare that against the keyword phrases that your top competitors are winning for.
Often this effort reveals some valuable insights on search queries and topics that can be covered with new pages of content. Not only can we gain visibility for searches that we were previously not visible for before but also aim to bump our competitors from their current rankings at the same time.
It’s a double win!
Track the Effectiveness of the Competition
This involves first aligning on the top 4-5 competitors that your team has on their radar. We will also align on the core searches that are vital to the business that we have visibility for. With that, I will execute those searches just to see who actually pops up on page one. Often there are one or two that that we were previously unaware of. We want to be sure that we move forward with the right comp set.
Create a Master Link of Rankings
Next, I will pull the complete data set of keyword phrases ranking in Google for the top 100 positions for our website and those of our competitors. This data is compiled in a large spreadsheet that can be sorted by various elements such as keyword phrase, monthly search volume, rankings, and webpages. This allows us to easily identify the topics where we are winning, and where our competitors are winning. I will also add in new phrases with high search volume that no one is currently winning for.
Discover Content Gaps
The final output is a list of potential topics that we can add to the plan for new content creation to expand our organic search footprint.
If you are unsure of how your SEO program is currently stacking up against your main competitors, let’s find out and get started with a Competitive Keyword Analysis today.