Gain a Competitive Edge with a Keyword Analysis
One effective strategy for expanding your site’s organic visibility and outpacing competitors is a Competitive Keyword Analysis. With this approach, we assess the keywords where your site currently ranks and compare them to the keyword phrases that are driving visibility for your top competitors.
This analysis often uncovers valuable insights and opportunities to target search queries and topics that you may not be covering yet. By creating content that addresses these new topics, we can increase your visibility in previously untapped areas—while simultaneously aiming to replace competitors in key search positions. It’s a double win!
Step 1: Identify and Track the Right Competitors
We begin by aligning on the top 4–5 competitors that you consider your main competition. Additionally, we’ll define the core searches most important to your business. With these in mind, we’ll execute those searches to see who consistently appears on page one—often revealing one or two competitors that may have flown under the radar. This step ensures we’re comparing your site with the right competitors.
Step 2: Compile a Master List of Rankings
Next, we gather a complete data set of keyword phrases for which your website and your competitors rank within the top 100 positions on Google. This data is compiled into a detailed, sortable spreadsheet that includes keyword phrases, monthly search volume, rankings, and associated pages. This allows us to pinpoint where you’re already winning and where competitors are excelling. Additionally, we identify new high-volume phrases that no one is currently targeting, offering even more opportunity.
Step 3: Discover Content Gaps and Opportunities
The final output is a prioritized list of new content topics that can expand your organic search footprint. By identifying and filling these content gaps, you can capture new search visibility and position your site more competitively against others in your industry.
If you’re ready to see how your SEO performance measures up against your main competitors, let’s get started with a Competitive Keyword Analysis today and uncover new growth opportunities for your business.