Most SEO agencies and consultants offer a similar suite of services, often grouped into four main categories: technical SEO, on-page optimization, off-page optimization, and, if relevant, local SEO.
My approach follows a similar structure, yet it is distinct in its evolution and refinement over the years. Unlike many, my process is not static; it has evolved alongside algorithm shifts and industry changes, forged through real-world challenges and insights gained over the past 20 years.
Below are the steps I consider essential for positioning any organization for long-term success in organic search. Every client’s journey is unique, and each organization has specific needs that bring them to this point. I recognize that some of these steps may already be in place. I remain flexible, ready to adapt the strategy as the business landscape or project goals shift. But for those who commit to this program, growth has been a consistent outcome.
1. Discovery Process
The discovery process is our opportunity to understand one another. We will meet to dive deep into your company’s goals, current performance, and future ambitions, as well as assess your team’s existing expertise. The result is a tailored SEO plan focused on organic search domination.
Discover more about the onboarding process.
2. Technical SEO
Google’s algorithm considers over 200 factors, many related to technical aspects of your website. With technical SEO expertise, I ensure your website is fast, mobile-friendly, and optimized for search engines to crawl and index effortlessly. From improving site speed to addressing indexing issues, we handle it all.
Find out more about Technical SEO.
3. SEO Audit
Every SEO journey starts with an in-depth audit to evaluate your site’s current performance. Even the most meticulous SEO strategy can falter due to technical issues. This audit highlights strengths, weaknesses, and opportunities, serving as a clear roadmap for improvement.
Learn more about the SEO Audit.
4. Keyword Mapping
Keyword mapping is often misunderstood due to its complexity, but it’s vital for sustained success. We analyze your site, document current SEO performance, and assign primary keywords to relevant pages. This becomes a dynamic document, ensuring continuous ideation for expanding organic reach. This phase also involves actionable steps, such as metadata updates and content refinement for SEO.
Discover more about Keyword Mapping.
5. On-Page Optimization
Insights from the audit, keyword mapping, and manual SERP analysis reveal quick-win opportunities. By fine-tuning every on-page element, from keyword usage and meta tags to content and internal linking, I ensure your site meets top-tier SEO standards.
Learn more about On-Page Optimization.
6. Link Building
Quality backlinks remain a crucial component of SEO, bolstering authority and relevance. Backlinks are the internet’s connective tissue, and their value persists. We start with a link strategy, identifying high-potential content on your site for natural backlinks and recommending new content for further link-building.
Find out more about Link Building.
7. Local Search
For businesses serving local customers, visibility in local search results is essential. With extensive experience in verticals like hospitality and healthcare, I develop a local SEO strategy to drive foot traffic and increase local inquiries, positioning your business as a top local choice.
Discover more about Local Search.
8. Competitive Keyword Analysis
Keeping an eye on competitor strategies is essential for staying ahead. This analysis compiles your site’s rankings and those of top competitors into a single, actionable report, identifying areas where we can create new content to capture competitor traffic.
Learn more about the Competitive Keyword Analysis.
9. Content Audit
Targeted, quality content is fundamental to successful SEO. I conduct a content audit to assess not only the SEO effectiveness of your content but also its appeal and relevance to your target audience. The goal is to attract, engage, and convert.
Find out more about Content Audit and Creation.
10. Monitoring and Reporting
SEO requires ongoing monitoring and adjustments. I establish a baseline report that tracks rankings and traffic, giving clear insights into successes and identifying areas for improvement.
Discover more about Monitoring and Reporting.
11. Ongoing Improvements
SEO isn’t a one-time effort. It demands continuous improvement. While some strategies yield quick wins, others benefit from long-term adjustments. I stay committed to your success, optimizing your site to stay competitive in an evolving digital landscape.
Learn more about Ongoing Improvements to your program.
There are many SEO providers today, but few bring the depth of experience needed to adapt to algorithm changes and sustain success. Don’t entrust this crucial aspect of your business to a newcomer; choose a seasoned professional who has navigated SEO’s twists and turns for years.